How To Boost Google Ratings With A Favicon

Adding Your Site Favicon

Valued Reader,

Adding a favicon to your Blog will boost your Google Rating from 15 – 20%, and it’s the simplest thing to do. In fact, most of the optimization steps are quite basic and real easy to do. You may find that certain themes don’t offer the option of adding a favicon, and that only means a little more work. All you need to do is change your theme, and I can name at least 3 themes that do support the addition of the favicon.

You will find the themes (Redwaves by Themient, ColorMag by ThemeGrill, and Spacious by ThemeGrill) to support both Logo and Favicon addition, both of which is very important. Now just some advice on your Logo as an Affiliate marketer. Always brand your own name and not just a particular product, because it widens your options considerably.

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But what is a Favicon? – Let’s use WordPress as an example. When you open the WordPress login or home page, at the top of your browser the site title tab will display a little icon. A tiny blue square with the “W” WordPress symbol. That’s a favicon and is also used as the image to create an app, should you so choose.


All my personal blogs have a Google Rating of no less than 72%, that means it’s a Grade A Site and get the Gold Standard. Now Any Webmaster or professional Blogger will tell you that any score above 70% will rank in record time. As I mentioned earlier, simple steps for surprising results but even with record time we’re talking around 3 – 6 months. That will also depend on your niche, the less your competition the shorter the time to rank.

How to add a favicon – Simply scroll your curser over “Appearance”, and then click on “Header” in the drop down menu. You will now see your blog display with a drop down menu to the left. In the settings you now need to click on “Site Identity” where you will find the option to add a Site Icon, which is the favicon. Preferably images of around 200 x 200 pixels.

If you don’t have your own favicon or Icon, don’t despair because I will quickly show you how to create one at no cost. Simply go to – Designmantic (dot) com. – Simply Enter Company name and Category and the rest is autopilot. As I have mentioned earlier, rather brand your name, so enter your own name in the Company Name section. Simply create your favicon, download it and set it as your Site Icon in WordPress.

You can use the same image as your site Logo, but don’t forget to add the “Alt Attribute” to your images in the image settings. The alt attribute in your images is another of many tactics used to boost your Google Rating. But how do you add the Alt Attribute from your WordPress c Panel?

How to Add The Alt Attribute 

Adding Alt Attribute

Adding the Alt Attribute as I have mentioned before will also add additional Boost to your Google rating. And it really is but a few clicks, in the right direction. Inside your c Panel, to the left you have all those awesome tools, and you want to click on “Media” which will open all your pictures already loaded to your Blog.

Now, if you don’t have your own images yet then your Favicon will be the first download, and a practice run for the upcoming pictures. The image indicates three red circles, and this is where you enter a short description of the image. Don’t be too concerned with the “Caption”, because that is some text that will appear at the bottom of your image when you insert into posts for instance. For that reason, you leave this blank because a phrase at the bottom of each image is not all that appealing.

In order to download more images when posting, you will notice the “Add Media” to the top left just beneath your Post Title. When you click on that, you will have two options from where to add images. You can add images from “My Library” or “Download From PC”, where you simply select the image from where you saved it on your PC. But be careful which images you load, because you want to keep to Royalty Free Images. These are images without copy right etc, and wouldn’t get you in trouble for any violations.

There are thousands of sites on the internet where you can get these kind of images, and as all other tools, you need to work with these sites. In most cases, I advise on Opening any Image before Downloading, because you need images of around 1280 x 1280 pixels. It just makes for much better resolution when you crop the images. Go to Unsplash (dot) com and download as many royalty free stock images as you like to add some color to your blogs and posts. But you have to know the meaning of color, let’s take a look;

The Effect Color will have on Your Visitor 

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When designing your website, you want to use color to inspire a certain mood within your visitor. You can inspire a certain psychological response by merely leveraging the use of different colors and images. The use of Color have been proven to be an outstanding leveraging tool, especially when combined with interesting and useful content.

The color red for instance will automatically inspire urgency, this is an attention getting color and must be used in accordance. Where orange has a more adventurous and sense of affordability kind of effect. Yellow is known to inspire cheerfulness and fun, and sometimes even achievement. Green is a natural color and it will inspire thoughts of nature, and balance. The message of clarity of thought and communication can be sent by using turquoise.

Strange enough, blue inspire thoughts of honesty and trustworthiness setting the visitor at ease by subconsciously making them feel safe. Ever wondered why Facebook’s Primary color is blue, just a thought that may indicate proof of color psychology. Indigo goes well with blue because it creates a sense of integrity and sincerity, it can be very convincing. But don’t ever abuse these hidden tactics, always offer a solution to a common need that actually works. Don’t “Trick” your visitor because that will only ensure a high refund rate.

Purple will have your visitor feel creative and inventive because it’s an individual color. Magenta goes well with purple because it’s a compassionate color, spiritual and practical. Naturally pink is compassionate, often representing love making it understanding with a youthful romantic effect. White have been known to inspire the thought of simplicity, that of cleanliness. It represents order, a new beginning or slate to write on. Black is authority, inspiring thoughts of power and control. Grey is pretty much a natural color, more refined and contemporary.

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Brown will have the effect of comfort on your visitor, inspiring dependability and friendliness. Then there’s also what we call the more sophisticated colors like silver and gold, these are considered more superior colors. But don’t go painting everything gold and silver.

Silver is a modern sophisticated color and it has a calming, even uplifting effect on your visitor. It also has some degree of mystery to it, which can work well with free give-away for instance. Much like silver, gold is often related to high value. It suggests luxury and prestige while reflecting wisdom with beauty and generosity.

Use these colors with moderation, and be objective about the kind of mood you wish to create with your website. Creating the desired psychological response is what will keep your visitor on your website. It will even ensure a returning visitor because your visitors will be more likely to book mark your website. Using color correctly is just as important as relevant content creation, if not even more so. Because when you have set the perfect mood, your content will be much more appreciated and valued by your visitor.

Color psychology is a proven tactic, used by many successful affiliate marketers. Could that perhaps be one of the reasons super affiliates rake in the high commissions?

Wishing You Prosperity,

Deon Christie

About Deon Christie 17 Articles

Successful Affiliate Marketer and Professional Blogger with an advanced love for and knowledge of WordPress and Google. Published Author and Expert Writer of several eBooks and Articles. Social Networking and Email List Building Fanatic.

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